Industry
Security
Client
Shepherd Resourcing
Positioning Shepherd as the go-to full-service security and workforce partner.
A logo, visual identity and website for Shepherd Resourcing.
I was approached by Shepherd Resourcing when they realised their previous logo and website wasn't reflective of them as a company any more. We worked together to create a full visual identity, including a logo, brand patterns, colour, iconography, and photography direction. This culminated in building a bespoke website that truly reflects who they are now as a company, setting a firm foundation for them to grow in the security resourcing space.
Following feedback from the brand questionnaire, including a preference to feature green to reflect the military background of the business owners, stylescapes were designed to determine the creative direction for the visual brand. Design elements from all three were chosen to be carried forward, including a chevron pattern and "rivet" elements that would help support the logo as identifiers of the brand.
Logo concepts were then developed, drawing inspiration from the brand stylescapes. After presenting several options, the chosen direction moved closer to their original logo, which featured chevrons. Building on this existing element, we explored how the chevron could be refined and given deeper symbolism. The result was a logo that was not only am evolution from the original mark, but also carried greater meaning, creating an enduring identity that could grow with the company.
With the identity in place, we had a solid foundation for the website’s visual look and feel. This helped build efficiency into the process, reducing the need for detailed design while still giving the site a clear creative direction. The design elements from the stylescape played a key role in shaping the website, helping it stand out from the company’s competitors. Built on the Framer platform, the site includes scroll transitions, animations, considered rollovers and distinctive design details, all helping to create a more engaging digital experience. Throughout the process, we worked closely together to refine the content, improve readability and ensure the site was optimised for SEO.
